Released:
09.03.2021
ALPHARETTA,
GA – Amid the
COVID-19 pandemic, BOCCHI has experienced a jump in online and showroom sales,
the company recently announced. Online sales increased 28% from 2019 to 2020
and showroom sales increased 65% during that same time. A large portion of
their success can be attributed to people looking to curate and redesign their
homes and spaces and make them as functional as possible as “Stay at Home”
orders are placed across the country due to the COVID-19 pandemic.
“Despite the challenges that were faced in 2020, we, and others in
the interior design space were fortunate in that many people looked to design
and redesign the places they were frequenting most: their homes and kitchens,”
said Akgun Seckiner, Chief Executive Officer at BOCCHI. “For some time in 2020,
and now, we are receiving more orders than we have supply for. The home now has
to be a place where children can take part in virtual learning, adults have to
work from home, and at the end of the day, has to feel relaxing.”
As was the case with many businesses during 2020, BOCCHI’s success
did not come without setbacks as demand grew. Products were being purchased as
quickly as they were being produced and shipping containers have been
backordered, even into 2021, creating delays in shipping and receiving.
BOCCHI’s factories have made adjustments to keep up with the increasing demand,
as units sold increased by 82% from 2019 to 2020.
As a whole, the kitchen and bath remodeling sector has seen a 40%
jump in demand, according to CNBC, as homeowners looked to invest more into
making their homes more habitable through complete redesigns or simple
upgrades. The upward trend is projected to continue amid and
post-pandemic.
For those hesitant to start renovations, BOCCHI offers online
support and how-to videos for customers considering kitchen upgrades and sink
installations. Expert advice can be accessed via the BOCCHI website, or on
social media. Color chips of the fireclay are also available on request.
“For those homeowners who are considering making an interior
design change, but aren’t quite sure, industry showrooms and wholesalers have
made adjustments to safely stay open during the pandemic and can provide
professional, one-on-one support,” said Seckiner. “These experts can provide
invaluable expertise to ensure the whole space comes together and the products
selected are a perfect fit. Because more aspects of life are being conducted
virtually, that support can make the difference.”
For more information on BOCCHI and its products, or to connect
with an installation expert, visit BOCCHIUSA.com.
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About BOCCHI
Italian by birth. Turkish by design. American by demand.
BOCCHI is taking the US by fire--fireclay, that is. With origins
dating back to 1950, BOCCHI brings the history and charm of the Mediterranean
to the U.S. Kitchen and Bath market, calling Alpharetta, GA home. BOCCHI’s wide
range of products extends from classical to modern, each created by Turkish and
Italian designers to lend European style and create distinctive American
products that bring more warmth to the kitchen. The company’s special product
groupings include timelessly elegant fireclay kitchen and bathroom sinks, with
coordinating faucets, accessories and fixtures. Visit BOCCHI on the web at www.BOCCHIUSA.com
and Facebook at BOCCHI USA.
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